Korea Changes the Landscape of the French Beauty Market

When I was young, French cosmetics like Lancôme were the world's best, but now Korea is dominating the global cosmetics market. 

 

k beuaty
korea cosmetics



Le Monde highlighted the rapid growth of K-beauty. 

 Now, Korean cosmetics, facing significant challenges due to US tariffs, are shifting their focus to Europe. Korean cosmetics brands are entering French department stores and hypermarkets. K-beauty corners are opening in large pharmacies, and Korean cosmetics chains are proliferating across France. 

 


Le Monde reported that Korea, with government support, has risen to become the world's fourth-largest cosmetics exporter and could pose a threat to French cosmetics companies like L'Oréal.

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